“It’s about way more than just skiing.” So says Lucinda Vermeulen, owner of Kenver, Ltd. the outdoor specialty store in South Egremont that is famous for its atmosphere.
When Lucinda’s late husband Ken Vermeulen founded the business with Ernie Beckwith in Great Barrington in 1959, the focus of the business was rather different. Both men were avid hunters and outdoorsmen and, Lucinda laughs, “if you can imagine, they used to hang deer on Railroad Street, with everybody walking around in neon orange!”
Soon, however, Ken Vermeulen moved the business to its current location in Egremont. The iconic building, which dates back to 1731 and once served as a stagecoach stop, had been decimated by fire, but the beautiful marble floors, high ceilings, and original beams were still intact, and they captured Vermeulen’s fancy.