“It’s all about something that’s real, you can touch it, you’re there,” says Dana Bixby, owner of Dana Bixby Architecture, teasing out the threads of what inspires her to accept BerkShares for her architectural services. She might be talking about BerkShares, but you could almost say that she is talking about her own practice. “I do ‘spatial architecture,’ which is different from fictional or superficial architecture,” says Dana. “I want to create the possibility of experience, rather than a representation or idea of experience.”
Business of the Month
273 Great Barrington Road, Great Barrington, MA 01126
Maddie: (413) 329-8389
Abe: (413) 429-6266
Imagine a currency that is backed by fermented cabbages, carrots, and garlic. Sound far-fetched? Here in the Berkshire Hills it’s a reality. Take a handful of BerkShares with you to the Great Barrington Farmers’ Market, for example, and you can quickly convert it to kimchi or sauerkraut.
“Hosta Hill is a cultured food business. We make lacto-fermented sauerkraut and kimchi and unpasteurized tempeh, and we accept BerkShares,” confirms Maddie Elling, who is co-owner with her partner Abe Hunrichs. “Our business is based in the Berkshires, and so accepting BerkShares is a really great way of ‘walking the talk’ of the local economy.” When you use BerkShares, Maddie says, “the money is happy wherever it goes.”
John Isaacs has never been afraid to try his hand at new things. At 17, the Brit hopped aboard a Norwegian merchant ship, swabbing the decks as a ship boy. As a philosophy student in the mid-60s he found a summer job with an advertising agency, acquiring a fascination with typography and his first graphic design experience.
Later, he threw himself into filmmaking, then became the executive director of a publishing company in New York. Now he runs his own small firm in Claverack, John Isaacs Design.
Gateway Berkshire Real Estate & Services
453 Stockbridge Road (Rte 7) Great Barrington
Tom Doyle and David Thorne, co-owners of Gateway Berkshire Real Estate & Services, are in the business of introducing people to the Berkshires–and they have enlisted the assistance of our local currency! “BerkShares are a great way to quickly inform new entrants to the area about our local economy,” says Doyle, who uses BerkShares to take clients out to lunch. People are always really intrigued, he says, and the “best part” of Gateway’s gift at a closing is a starter set of BerkShares, along with information about where to spend them. “The directory is filled with the types of shops and services new homeowners will need, so it’s like a tutorial.”
In the Berkshires you can find heirloom tomatoes, artisanal cheese, pasture-raised beef... but can you find a real bagel? Thanks to the Great Barrington Bagel Company, the answer to that question is yes. “We’re making an authentic New York-style bagel. It’s a specialty,” says owner Bob Climo with pride.
Lester Blumenthal claims to have lost all his marbles when he decided to make a go of the restaurant business. But anyone who succumbs to Bessie the fiberglass cow’s beckoning glance and follows the arrows to the Route 7 Grill will see that Lester has not lost anything but instead has found
Say hello to the stalwarts of Railroad Street, Great Barrington; say hello to Steve and Tony Carlotta of the Snap Shop. They have been in business since April Fools’ Day in 1972. That’s 41 years, no fooling!
But it’s no wonder that they have held down the fort for so long, even in the face of
Ask anyone in the southern Berkshires where they got their bike, and they are more than likely to answer, “Berkshire Bike & Board.”
Steffen Root was knocking at the door when the local bike shop first opened in 1995 (it was known as Berkshire Bike & Blade then
Locke Larkin, the man behind Berkshire County’s oldest established gourmet food shop, Locke Stock & Barrel, laughs when asked about “the local movement,” because for him it just means that he has been around long enough to see things come full circle. A native of the Berkshires,
332 Stockbridge Road, Great Barrington, MA
How often can you still find an independently owned bookstore, one with the local flavor leant by a used book section, a large collection of local histories, and books signed by local authors? Less and less often, as Eric Wilska, co-owner of the Bookloft on Stockbridge Road in Great