Making the Most of High-Profile Publicity

May 10, 2012

Dear BerkShares businesses,

As you may have heard, Smithsonian Magazine recently named Great Barrington
to the top of its list of Best Small Towns in America - great and
well-deserved news. We're especially thrilled that the article mentions
BerkShares as one of the elements that makes our town so unique.

Smithsonian Magazine-Best Small Towns In America

We wanted to take this opportunity to thank you for helping to make
BerkShares the vibrant and growing local currency it is today, and also to
remind you that such a prominent mention of BerkShares will undoubtedly lead
to a significant increase in attention on and use of the currency,
especially as summer approaches.

With this in mind, please review your business listing in our newly
formatted online directory.

http://hanna.zenn.net/WebObjects/Memberz.woa/1/wo/xthBgXo5FwXXugTx93gcnw/2.2

If there are any updates we can make to your information, please let us know
at info@berkshares.org. And while you're on our directory page, take a
minute to check out the map of your fellow BerkShares businesses - you might
be surprised by how many ways you can re-circulate those BerkShares.

Thanks and best wishes,
The BerkShares team